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Case Study

Royals: Elite Online Social Community

10K +





Monthly retention rate


Royals is an elite social media game based on dynamic user interactions. It allows users to rate each other's profiles, make friendships, and date. Leveling up gives them access to exclusive discounts and events. In this project, 10Clouds made the entire backend and took care of design and development of the iOS app.

Project Name



iOS app design and development, AWS infrastructure, loot box system, DevOps


iOS Application

Industry icon social
Problem and solution image


Most of the action in Royals take place in real time, so the app needed to be based on a reliable infrastructure that would guarantee a perfectly smooth experience. The product is supposed to be an elite online community - its design should not only be intuitive but also reflect the Royal lifestyle.


10Clouds developed MVP without any delays. We used Amazon Web Services to provide a scalable, fast infrastructure, available to handle complex gamification algorithms. Royals’ design got positive feedback from users, as well as praise from the design community on Behance and Dribbble. Thanks to our work, the company achieved its primary goals - 5,000 downloads in three months, and successful validation of a freemium business model.

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Key Functionalities


Delicate gradient colors and soft lines are the crucial elements of Royals’ visual identity. The app we designed is a pleasure to look at and reflects the target audience’s lifestyle. At the same time, it stays intuitive - all of the features are just a couple of taps away.

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Key Functionalities

Complex Loot Box System

The key feature of Royals are loot boxes. Users regularly open packs and draw new people to connect with. Advanced drawing algorithms take multiple conditions into consideration when generating a pack. Highly customizable paid packs are also available.

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Key Functionalities

Scalable Infrastructure

Royals infrastructure is based on Amazon Web Services. The system automatically adjusts the number of active servers, depending on the number of users online. In Royals, action happens in real time, so perfectly smooth experience is crucial for the app to work properly.

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Gareth N. Genner

Co-Founder of Trust Stamp


We needed a partner who could take on our idea, and make it real. 10Clouds bring so many different skills. We feel that every member that’s involved in the project is a member of our team.