How We Made It Happen
A decision was made to use the existing branding of the IFightDepression and update it so that the new site would visually link to the leading site. We spent time making sure that the imagery for the website was a good fit for both the brand and the difficult subject matter that was at the heart of the product.
The resulting designs were uplifting but at the same time reassuring. As Artur Koniarev, Product Designer, says: “The idea was to show that it’s okay to struggle and that by visiting the website they were already on the way to getting help. We featured imagery which included people of different ages, and races - because depression is something that doesn’t discriminate. We also made sure that the interface and navigation were intuitive, so users could find the information they needed in no time at all.”