Crescent: Empowering Users with Accessible High-Yield Interest through Finance App
Website
Timeline
March 2018 - Ongoing
Type
Investment App
Country
United States
Industry
fintech
Crescent, a finance app, has revolutionized accessibility to high-yield interest rates. With its innovative platform, users can enjoy interest rates 100x higher than traditional savings accounts, with up to 6% APY. There are no minimums or hidden fees, empowering individuals to grow their savings effortlessly. 10Clouds proudly supported Crescent in building the frontend of their app, providing seamless UX and product design.
Services
Technologies
Achievements In Two Months of Launching
new waitlist signups
web sessions
The Introduction and Goals
Crescent is a finance app that merges crypto-powered accessibility with high-yield interest rates. By instantly converting users' deposits to US Dollar Coin (USDC), 1 USDC equals $1 Dollar, Crescent offers 100x higher interest rates compared to traditional savings accounts, with up to 6% APY. Users can say goodbye to minimums and hidden fees.
Additionally, Crescent empowers users to amplify their interest by activating boosts and supports their favorite causes with the built-in Social Impact feature. With USDC technology, Crescent ensures faster transfers, no fees, and an enhanced user experience.
The Challenge
Crescent's goal was to develop a visual brand identity and a website footprint that was reflective of the direction that our company was headed in as a young, expressive, Gen Z-focused finance company. The compapy came to 10Clouds for support with building the front end of its app, complete with UX and product design.
The initial product was intended to be a crypto-investing platform for beginners, but it later pivoted to become a high-yieldhigh-yield savings tool powered by crypto. While the average high yield offer in the States stands at around 0.5%, Crescent is able to offer 6%.
The company’s decision to pivot was mainly due to the regulatory environment changing in the US, but Crescent is still planning to launch the investment part of its product as it scales.
The Process
The Process
FrontEnd
App Features
Design
Business Impact
The collaboration between the 10Clouds team and Crescent has always been dynamic, with two teams working in tandem and progressing towards common goals. The 10Clouds team is composed of Flutter developers, QA testers, product designers, illustrators, and product delivery managers. We always follow an agile approach in our work, adjusting and embracing changes.
One example of this was the pivot that occurred during the branding concept. Even though the deadlines were strict, we changed direction a few times in the exploration phase, working closely with Crescent. This resulted in outstanding branding and an impressive landing page which showcases the real value of the product to users.
We worked in iterations with as many touchpoints with the Crescent team as possible, which ensured that we were always on the same page and minimized wasted effort.
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