Improving reach and driving charitable income


Web page



We’re very pleased to be part of Tech to The Rescue, a voluntary movement of tech companies to help social impact organizations around the world implement digital solutions. As part of the initiative we’ve worked with Altruisto, a not-for-profit organization whose aim is to solve societal problems. It raises funds for initiatives primarily related to animal suffering, COVID-19 and extreme poverty.

How does it work? When a client buys a product online from a store that is a partner of Altruisto, approximately 2-6% of its cost is automatically donated to charity.


Web development and design

Our challenge

Altruisto was satisfied with its mission and vision, but was concerned about the relatively low take-up rates of both its website plug-in and mobile app. It was apparent that the existing homepage wasn’t performing to its full potential when it came to both driving traffic and converting users into donors. The team turned to 10Clouds for support in turning this around.

Going back to the Discovery phase

10Clouds conducted a Discovery process to explore the most promising solutions for increasing the number of users. The goal was to explore who Altruisto’s target audience were, and to analyse their behaviours while online shopping.

Creating a new landing page

The conducted analysis showed that the best solution was the creation and design of a new landing page for Altruisto. The project was carried out by a team of designers, developers and product delivery managers over a period of 12 weeks in close cooperation with Altruisto’s internal team.


10Clouds’ work significantly increased the number of product users, and boosted the overall conversion rate by 22% (compared to the previous version of the website). The internal team was confident that it would lead to further expansion and product growth. Each conversion of course meant more money donated to a charitable cause.

“During our cooperation with 10Clouds, we focused on what is most important in every startup at an early stage of development - to increase the number of users. We started with a workshop where a dozen solutions were proposed that we could implement together. We decided to focus on the foundations and reimagine how we want to present ourselves on our website. As a result, thanks to the new landing page, our conversion increased by 22% (I encourage you to visit We hope this will allow for faster growth and, as a result, more lives saved.”

Daniel Wyrzykowski

Founder at Altruisto

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