How we made it happen
We started with a thorough competitor analysis and extensive research into medical industry needs. We learnt that before a new treatment can reach patients, it goes through several clinical trial phases that test the treatment for both safety and effectiveness and often the way that this data is managed isn’t very useful or user friendly. This is the issue that we were working to solve.
UX and visual design planning
We started the design phase with building users flows, which matched the journeys that our target audience usually undertook in their clinical trial work. We then built the information architecture around this and supplemented it with wireframes. Later, we added all the UI features, including unique illustrations which reflected the product’s brand.