Swile had recently been rebranded from Lunchr. The company aimed to expand its product offering beyond meal vouchers. It’s aim was to focus on everything that happens at work but isn’t technically work - including joint payments for colleagues’ birthday presents, paying back co-workers, creating team-building events and more.
Swile approached 10Clouds for support in creating 7 personas based on the different audience demographics. The graphics would be used extensively on its website and app.