How we made it happen
10Clouds used Swile’s research to create the 7 personas, with diverse ages, racial backgrounds and interests, which would also fit with Swile’s new brand. Our team consisted of an illustrator and two 3D modellers.
In order to communicate its broader offering, Swile employed an agency to conduct thorough qualitative and quantitative research into its users. The idea was to find out what drives them, and to present this back to users through visual personas to which they could relate.
This research was then used as a basis from which to build a series of characters, all with very different attributes when it came to their backgrounds, motivations and behaviours. Swile approached 10Clouds for support in creating these eight characters, and bringing them to life. The graphics would be used extensively on its website and app.