Leading the digital transformation of operations

Website

www.samsara.com

Type

Product Design

Industry

transportation

Samsara is the pioneer of the Connected Operations Cloud. Its mission is to increase the efficiency, safety and sustainability of the operations that power the global economy. Samsara’s portfolio of complete Internet of Things (IoT) solutions combine hardware, software, and cloud, to surface actionable business insights and enable organizations to make more data-driven decisions.

Nicholas Naraja, Senior Brand Designer at Samsara, came to us because he was fascinated by our Senior Illustrator’s (Igor Kozak) 3D graphics on Dribbble. While revamping Samsara’s website, Nick was seeking a looping 3D animation and he found Igor’s artwork ideal for their project. These design shots were created to represent transport processes and shipping. From here, the project developed in scope, and the 10Clouds design team began work on delivering a broader visual communication strategy for the company.

Services

Design
Animation

Our challenge

Samsara serves a broad client base, spanning many sectors and geographies. Their main challenge was centered on how to present complex processes in a visually engaging and easy-to-understand way.

The work of the 10Clouds’ Team began with creating an animation which showcased the different stages of a company’s operations process in a digestible way, taking into account each stage in order. We then used the same visual aspects to create designs for the company’s internal communications materials - aimed at getting buy-in from stakeholders and senior management.

infrastructure and buildings

How we made it happen

The 10Clouds Team consisted of a Senior illustrator, a 3D Graphic Designer, and a 3D Motion Designer.

We worked using a number of different tools, including Cinema 4D for 3D modelling, Octane and Corona for rendering, After Effects for composing the animations and post-production, and Photoshop/Procreate for sketching and concept work. The clear delineation of responsibilities and scopes of work for each employee allowed us to focus on the details of the illustrations and to provide the client with a high-quality output.

Our biggest development challenge was collecting information from Samsara on each operation’s process, analyzing which points should be pulled out, and determining how the data should be presented visually. The follow-up challenge was adapting the processes to each market, and making the designs appealing to each geographical demographic. This is why we created unique 3D models for each client region and different language versions including those for Mexico, the UK, Germany, and the United States.

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