Usability testing in mobile apps: the key to design validation
Mobile statistics for 2020 show that by the end of the year, Android users had 2.87 million apps at their disposal, while Apple users were able to download 1.96 million. With such a vast app market, which is constantly evolving and growing, it is more important than ever before to ensure that you’re staying ahead of the competition.
Branding essentials: The journey of creating a brand book
Recently we wrote about the role that illustrations play in building brand identity, and now we’re going a step further to describe the important role of brand books and brand manuals. We also wanted to share with you the process of creating a brand book, using the example of one of our clients, SEEEN.
6 lessons we can learn from company rebrands
Research shows that the average person is exposed to more than 5,000 brand messages every day. Among this noise, there are several successful brands which really stand out. All around the world, people recognize Google’s colourful logo which often forms the centrepiece of their screens, Coca-Cola’s slanted letters written in Spencerian script, and Nike’s tick.
UX writing: 5 tips for creating engaging content
Earlier this year, we wrote about the important role of the UX writer, who is responsible for all the words that a user encounters when interacting with a website or app. Their role is to explain how a product works and to help users achieve their goals within it.
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How can 3D design enhance your product? An example from outer space
3D design has been on a steady rise in a number of sectors for the past few years, and with the current pandemic, more and more brands are embracing it as a key to building better customer engagement and to making their products stand out from the competition.
Why Illustrations can help you win in UI design
In the age of fast information consumption and high distraction, illustration is king. It often quite literally forms the difference between a user interacting with your product and choosing to invest time and money into it, or disregarding it entirely.
Design Sprint 101: How to Solve Problems and Test Ideas in 5 Days
In recent years, we’ve seen the rapid growth of empirical-based agile methods in software development process. On the other hand, fans of Lean Startup methodology use the build-measure-learn loop and try to constantly listen what their customers say about their product.