How to make your brand stand out with 3D design

Website

www.swile.co

Type

Mobile

Industry

social

Swile is a company providing workers with payment cards which can be used for lunch, birthday money pots and a whole range of other work-related activities which require payment.

Businesses can sign all of their employees up to Swile, meaning that they will receive a payment card for their meal vouchers. The employer tops up everyone’s card every month. Swile is on a mission to continue improving user experience. For instance, you can associate a debit card with your account so that your debit card is used if you pay for an expensive lunch above your daily limit.

Services

Payment card

Our challenge

Swile had recently been rebranded from Lunchr. The company aimed to expand its product offering beyond meal vouchers. It’s aim was to focus on everything that happens at work but isn’t technically work - including joint payments for colleagues’ birthday presents, paying back co-workers, creating team-building events and more.

Swile approached 10Clouds for support in creating 7 personas based on the different audience demographics. The graphics would be used extensively on its website and app.

How we made it happen

10Clouds used Swile’s research to create the 7 personas, with diverse ages, racial backgrounds and interests, which would also fit with Swile’s new brand. Our team consisted of an illustrator and two 3D modellers.

Research

In order to communicate its broader offering, Swile employed an agency to conduct thorough qualitative and quantitative research into its users. The idea was to find out what drives them, and to present this back to users through visual personas to which they could relate.

This research was then used as a basis from which to build a series of characters, all with very different attributes when it came to their backgrounds, motivations and behaviours. Swile approached 10Clouds for support in creating these eight characters, and bringing them to life. The graphics would be used extensively on its website and app.

Character design

The character design began with the creation of 2D sketches, all of which showcased the unique elements of each character. It was important to get everything looking as distinct as possible, from skin tone to outfits, body shape and facial expressions.

3D modelling

3D modelling is important in bringing illustrations to life, and allows the user to see in more detail what the designer created. From flat, 2D images, characters suddenly gain shape and become instantly more fascinating and recognizable. To read more about how 3D design can enhance your product, read our blog post on the subject here.

UV mapping and texturing

To give the characters character and personality, we created our own textures. We also drew individual features such as tattoos, added different skin tones, and created original natural-looking hairstyles.

Rigging and animation

This final element enabled each character to be brought to life on the screen. We created bones for each of the characters, which allowed us to build magic-movement. We animated the eyes, created different emotions: laughter, surprise, seriousness and more.

We received highly positive feedback from Swile on our designs. The characters have now gone out into the world and can be viewed on Swile’s website. The company recently received a new round of funding to continue its work.

With its new brand identity fully in place, Swile is now on a mission to conquer new markets.

This new round of funding will allow us to ambitiously diversify our product offering and expand internationally after our success in France. Our market opportunity is global, resilient and growing rapidly.

Loïc Soubeyrand

CEO

Check other case studies

BRANDING, VISUAL LANGUAGE, UX/UI

TuitionHero

TuitionHero emerges as a pioneering online marketplace dedicated to simplifying the search for student financial aid. By offering a platform where students can quickly compare and select from a variety of student loans and refinancing options, TuitionHero stands out as a friendly guide in the complex world of student finance.

WEB3, PRODUCT DISCOVERY, UX/UI, PYTHON BACKEND, SMART CONTRACTS, MANAGED PRODUCT

DCLEX

DCLEX approached 10Clouds to help them build a groundbreaking stock exchange that would use blockchain to provide secure and transparent trading. The work would include product inception, branding and visual communication. It would also cover UI design, service design, development, and providing blockchain support.

INTERNAL PRODUCT, AI INTEGRATION, CHATBOT

10Clouds AI Assistant

10Clouds Assistant is a powerful tool that can collect data from company handbooks, employee information, project details, and more to provide instant feedback. The process of creating this tool involved several stages, such as downloading data from the Confluence API and saving it to a PostgreSQL database. Next, we cleared the data of HTML tags and added it to Pinecone using Llama-index, a library for importing data. Our AI tool can quickly and accurately provide users with the information they need, making it an invaluable asset for any organization.

See more

Get the full story on how we help companies get results faster.

Contact us
cookie