Maturing in the Web3: Rebranding of SQD
Website
SQDTimeline
May 2024 - Ongoing
Type
Typography, Logotype, Brandbook, Web design
Country
United States
Industry
web3
SQD, formerly Subsquid, underwent a rebranding to reflect their growth and maturing alongside the web3 industry. Their unassuming visual identity was replaced with a synthetic logo and color scheme, signifying a shift towards reliability and trust. Inspired by the ocean's vastness, the new brand identity emphasizes SQD's ability to provide easy access to complex on-chain and off-chain data, making them a strong contender for enterprise clients in the evolving world of decentralized infrastructure.
Services
Project in numbers
Discovery sessions
groups of needs
competitors analyzed
Blockchain Data Access for the Enterprise Era
DCLEX is a revolutionary blockchain-based stock exchange, where users settle trades with USDC. Then, they can withdraw their stocks to hold them in their Ethereum account. The platform focuses on transaction safety and lets you hold securities in self-custody. The democratization of stock trading lies at the heart of the platform as DCLEX presents a community-driven approach. Its users make decisions about the product's future together.
Our team started with a series of product discovery workshops. The aim was to establish the mission and vision of the product, develop the business idea, create a unique value proposition, and design a complete service blueprint. At the same time, the development team was conducting research on blockchain and the stock market.
The 10Clouds' design team worked independently, focusing on branding, UX, and UI of the web app and the product’s landing page.
The final deliverables included a service blueprint, a market research report, a blueprint for future marketing efforts, a simple design system, a landing page, a responsive web app, full branding along with a brand guide, and main 3D visuals.
Top-Tier Tools Need a Serious Image
The Process
The Process
Product Discovery
Strategic MVP Design & Development
Platform Design
Deliverables
Branding and initial wireframes
Our team crafted a distinctive brand identity for DCLEX, including a logo, a main visual, and a basic brand guide. We also created 3D illustrations and initial wireframes, laying the visual and structural groundwork for the web application and the landing page.
Web application and a landing page
Our efforts resulted in the development of the web application and a landing page, utilizing ReactJS for the front end and Python for the back end. Supported by AWS infrastructure and integrating blockchain technology, we delivered a secure, scalable, and engaging platform for stock trading.
Design system and UI
We developed a cohesive design system that established a consistent visual language across the platform, incorporating art direction and motion design. This system guided the creation of a user-friendly and visually appealing user interface.
Business impact
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