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Case Study

Blockchain decentralized marketplace for programmatic advertising.

3,5M

USD Market Cap

1000+

Token Holders

3500+

Transfers

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Overview

We have built a platform that connects publishers and advertisers, and lets them make direct deals using cryptocurrency. For this project we have provided design, front-end and back-end development.

Project Name

Adshares

Services

Product Design, Front-End Development

Type

Web App

Industry
Industry icon blockchain
Problem and solution image

Problem

Lack of transparency and increasing centralization are alarming trends in digital marketing. The most popular advertising platforms tend to charge high fees and censor unwanted content. Advertisers often have to deal with malicious traffic, while publishers have their revenue reduced by users who block advertisements.

Solution

Adshares is a peer-to-peer platform that eliminates the middlemen in the advertising process. Advertisers only pay for ads after analyzing traffic sources, and publishers always have the ability to choose the most suitable ads for their websites and devices. This makes Adshares transparent and flexible to both parties involved. Ads provided via Adshares are difficult to track by AdBlockers, and the fee is just 0,1% of transaction value — which positively affects costs and revenue.

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Key Functionalities

Blockchain Payments

Transactions on Adshares are handled by Adshares tokens. The payments are based on ESC (Enterprise Service Chain) tool, which provides two-step verification and supports over 8 million transactions per day. If the user loses his wallet key, he can block all further payments.

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Key Functionalities

Smooth User Experience

The smooth registration process consists of two steps. Publishers can precisely define parameters of ads they want to display, and setting up a campaign targeted at the most desired audience is fairly easy. Both sides have access to transparent dashboards

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Key Functionalities

AdBlockers and Fraud Resistance

Paying publishers after ad impressions gives advertisers time to evaluate the traffic. Publishers are also protected - they can report unfair advertisers to the blockchain reputation database. Ads can be served from independent servers, so ad blockers may face problems detecting them.

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Gareth N. Genner Photograph

Gareth N. Genner

Co-Founder of Trust Stamp

Quote

We needed a partner who could take on our idea, and make it real. 10Clouds bring so many different skills. We feel that every member that’s involved in the project is a member of our team.