These Industries Will Change Forever Thanks to Chatbots
26.10.2016 | 4 min read
Smart businesses follow their users around the mobile ecosystem and it was just a matter of time when native app interaction started moving to conversational interfaces – chatbots, for example. With ca 90% of time on mobile spent on email and messaging apps, the move in this direction was inevitable.
Certain industries, however, are going to thrive thanks to the chatbot boom. Here’s a short list of winners – check out where to expect upcoming changes and get some inspiration for your own business.
E-commerce – chatbots as stylists
Forget many hours of browsing and searching for a perfect item in an online store. Simply – let the bot be a personal shopper and respond to your needs directly. For instance, take Spring, one of the first online shops to introduce a chatbot as a personal assistant. With some luck, you can make a purchase even in 30 seconds. Quick, simple, hassle-free.
Another good example of chatbot usage in e-commerce is an outfit creator from H&M powered by Kik. It builds a complete outfit around an item of your choice or simply suggests outfits that suit typed search words.
Media – chatbots as news reporters
In recent years, the news lifecycle has become so fast it’s really challenging to stay up to date, with FOMO breathing down your neck. The next step of media transformation is also powered by chatbots delivering breaking news and stories you want to get, enabling a truly personalised media experience.
A pioneer in the field of media chatbots was CNN Pressroom for Facebook Messenger. Wall Street Journal