CASE STUDY

Royals: Elite Online Social Community

  • 10K +

    Downloads

  • 500K

    Matches

  • 20%

    Monthly retention rate

Overview

Royals is an elite social media game based on dynamic user interactions. It allows users to rate each other's profiles, make friendships, and date. Leveling up gives them access to exclusive discounts and events. In this project, 10Clouds made the entire backend and took care of design and development of the iOS app.

Project Name

Royals

Website

royalsapp.com

Services

iOS app design and development, AWS infrastructure, loot box system, DevOps

Type

iOS Application

Industry

social

Problem

Most of the action in Royals take place in real time, so the app needed to be based on a reliable infrastructure that would guarantee a perfectly smooth experience. The product is supposed to be an elite online community - its design should not only be intuitive but also reflect the Royal lifestyle.

Solution

10Clouds developed MVP without any delays. We used Amazon Web Services to provide a scalable, fast infrastructure, available to handle complex gamification algorithms. Royals’ design got positive feedback from users, as well as praise from the design community on Behance and Dribbble. Thanks to our work, the company achieved its primary goals - 5,000 downloads in three months, and successful validation of a freemium business model.

Key Functionalities

1

Design

Delicate gradient colors and soft lines are the crucial elements of Royals’ visual identity. The app we designed is a pleasure to look at and reflects the target audience’s lifestyle. At the same time, it stays intuitive - all of the features are just a couple of taps away.

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