How to build an MVP and complete product design in 12 weeks

About the project

IPLAY is an iOS app created by sport lovers for sport lovers. The idea came to life when former handball professional Per Malmqvist missed having a social media app that focused solely on the sport community and would give professional and semi-professional athletes a unique way of communicating with their fanbase and a way of managing their careers.

SERVICES

Design, App Developments, QA, Project Managment

PLATFORM

iOS, Android

Design

The purpose of this product leaves no doubt why we started off with a mobile version - it is the most convenient way to report unsolicited phone calls. After CallerSmart’s successful launch on App Store, we are responsible for the product maintenance and further development.

App Development

Thanks to starting up with the iOS app, we were able to develop the product in a mobile-first approach. The plans are that the web app will serve all the functionalities of the smartphone app. At this point, we’re fully responsible for front-end as well as back-end development.

Backend

During the development of the mobile app, David took our collaboration to the next level and asked if we could take care of the overall app backend. We were excited to take on a new mission!

iplay

New Brand Creation

Before building the app, we started working on the whole branding process behind Iplay, which you can see in both versions: iOS and Android. Green as the main color represents energy, motion and freshness. You can also see the inspiration with sports and dynamics in the current Iplay logo.

Process

Thanks to utilizing the SCRUM methodology, we have managed to meet customer needs despite huge expectations and rigid deadline. We have truncated the scope of the MVP during backlog refinement meetings, and we were able to react to changing business needs.

Workshops

Workshops

Design

Design

Development

Development

User Interface Design

The first version of Iplay was released for iOS, so the User Interface Design was created with this platform in mind. After the app first gained traction in the AppStore, many potential users demanded an Android version, which is why we have already started building for that platform. For the design, we used Pure Material Design and followed all of Google’s standards.

Key functionalities

The main thought was to make the experience with Iplay easy, intuitive and smooth both for regular and super users. Here’s a selection of screens that show key application features.

PLAYER PROFILE

PLAYER PROFILE

This is an example of a super user - the athlete’s profile. Meet Tobias Tobias Karlsson, a Swedish handball player, and follow him on Iplay!

FEED

FEED

After following a few players, the user sees a stream of the latest updates from the followed super users in the app feed.

RECOMMENDATIONS

RECOMMENDATIONS

For new users who haven’t followed any athlete yet, Iplay will automatically display updates from top trending players in a user’s feed.

In 10Clouds we found our perfect partner and we were able to release the first version of Iplay very quickly. The response we got from our users was amazing.

per malmqvist

per malmqvist

CEO & Co-Founder of Iplay

services

Branding, UI/UX Design, Web Development

services

Design, Web Development